Interesting article from NY Times Bits Blog, by Saul Hansell

It seems that Amazon.com’s Kindle is not the flop that many predicted when the e-book reader debuted last year. Citibank’s Mark Mahaney has just doubled his forecast of Kindle sales for the year to 380,000. He figures that Amazon’s sales of Kindle hardware and software will hit $1 billion by 2010.
Amazon hasn’t confirmed these numbers, but the e-commerce giant has said that of the 150,000 titles it now sells for the Kindle as well as in paper, more than 10 percent of the sales are in Kindle format.
Anecdotally, I know several people who are absolutely gaga for the Kindle. They happen to be exactly the sort of people for whom Amazon said it had designed the device: heavy readers who want an easy way to carry several books around with them. These Kindle fans are also delighted by how easy it is to shop for and download books onto the device using Amazon’s wireless store.
I think there are a few lessons from this. First you can’t underestimate the miracle that happens when you make something really easy for people. Easy means fast, better than the old way and with very few annoying disappointments and delays. The Kindle device is a better way to carry lots of books (at least for some). Shopping is easy, with very few steps. And Amazon’s relationship with publishers has created a very broad library of Kindle books. Sure, there are lots of books you can’t buy for it, but the disappointment factor is low. Read more …

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